Book Review: Baum, Dan Citizen Coors HarperCollins New York: 2000.
This book review examines Dan Baum's Citizen Coors (HarperCollins New York: 2000). Baum documents over a century of brewing at the Coors Brewing Company. More importantly, he identifies and anachronistic business model that fails to recognize the current relevance of marketing. The book traces the company's attempts to adopt modern marketing principles and the manner in which this clashed with the owners' personal agendas. 10 pgs. Bibliography lists 1 source.
Pages: 10
Bibliography: 1 source(s) listed
Filename: 7957 Dan Citizen Coors.doc
Price: 89.50
Our custom writing service is so popular it creates raving fans every time we write!
Or call our Exclusive Order Taking Hotline at 1-866-935-SALE!
