Book Review: Kotler, Philip and Donald H Haider and Irving Rein "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" The Free Press NY: 1993.
This discursive review focuses on a handful of notable issues raised by the text. Its assertion that places are in crisis is refuted. The particular nature of marketing places as opposed to products is considered. The role of popular perception and tourism are another two themes investigated. 10 pgs. 10 f/c. 4b.
Pages: 10
Bibliography: 4 source(s) listed
Filename: 3537 Book Review Marketing.doc
Price: 89.50
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