Three Questions Addressing Anders Gronstedt's Book: The Customer Century.
This paper answers three questions based on Anders Gronstedt's book, "The Customer Century: Lessons From World-class" "Companies in Integrated Marketing and Communications". These questions concern the structure of communications in the marketplace. 6 pgs. Bibliography lists 1 source.
Pages: 6
Bibliography: 1 source(s) listed
Filename: 8558 Questions Customer Century.doc
Price: 53.70
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