An analysis of the Marketing Strategy of the Coca Cola Company for New Coke
This paper will seek to discuss the nature of the Coca Cola Company's debacle of "New Coke" in the nineteen eighties. By the failure of this product, Coca Cola was able to learn how to acquire new drinks, rather than dissolve older formulas of their classic Coke drink. In this manner, we can see what caused these errors, and why Coca Cola is now one of the leading soft drink manufacturers of the new millennium.
Pages: 4
Bibliography: 2 source(s) listed
Filename: 20815
Price: 35.80
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