Branding: How UK Supermarkets gain consumer loyalty through brand promises
This paper is an inital draft for a thesis exploring how branding initiatives capture consumer interest in the United Kingdom. There is an emphasis on supermarkets as the principle environment in which branding strategies are applied. However, there is a good general literature review on branding, as well as a discusson on five common elements of branding in supermarkets.
Pages: 65
Bibliography: 25 source(s) listed
Filename: 16543 branding supermarket brand.doc
Price: 581.75
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