COVAD’s distribution/placement strategies include direct and indirect sales channels, as well as price-value relationships with customers (end-users). They have been highly successfully in developing product and service partnerships with ISPs and telecommunications firms, including Qwest, AT&T, Sprint, and AOL (Fitchard). Covad’s distribution strategies take into account the end-user (customer) needs, distribution channel options, and their own operational and portfolio strengths:
Pages: 5
Bibliography: 9 source(s) listed
Filename: 21767
Price: 44.75
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