An industry leader, Ben & Jerry’s ice cream can now be found in more than 230 franchised ‘scoop shops’ in the United States, Canada, Japan, and Europe. “The quirky company was bought by consumer products giant Unilever in 2000.” (“Ben & Jerry’s”, 2004) Prior to their purchase, the company recorded sales of $237 million, in 1999. (“Basic financial”, 2004) Part of the reason for their phenomenal success, in addition to their superior ice cream, is the fact that Ben & Jerry’s has been able to communicate and implement their corporate goals through the company’s mission statement, which has efficiently and effectively been a motivator of their employees and franchisees.
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Filename: 20594 Ben Jerry's Case.doc
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