In March 1994 Liptonice-a cold, carbonated, canned lemon tea--was launched in the UK. Simply put, the product has been a miserable failure. This report assesses the reasons for the failure and considers possible product turnarounds. Ultimately, it concludes that the product is simply so inappropriate for the UK market that withdrawal is the only viable option. 10 pgs. No bibliography listed.
Pages: 10
Bibliography: 0 source(s) listed
Filename: 4297 Case Study Liptonice.doc
Price: 89.50
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