This paper discusses consumer behavior as influenced by self-concept, defined as the way people see themselves and the way they believe others see them, meaning that it is made up of an individual's attitudes, perceptions, and evaluations of him or herself and that this serves to shape consumer decisions and so should be kept in mind by marketers to appeal to consumers.
Pages: 6
Bibliography: 6 source(s) listed
Filename: 16566 self concept consumer.doc
Price: 53.70
Our custom writing service is so popular it creates raving fans every time we write!
Or call our Exclusive Order Taking Hotline at 1-866-935-SALE!
