Corporate Public Relations: Significance, Functions And Strategies.
Corporate Public relation experts are required to perform different and broader functions than their counterparts in marketing PR field. This is because corporate PR is concerned with entire corporate image and not just one product or brand. The paper focuses on functions performed by corporate PR specialists and shows how their strategies and functions differ from the ones adopted by marketing PR personnel.
Pages: 10
Bibliography: 7 source(s) listed
Filename: 13841 Corporate Public Relations.doc
Price: 89.50
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