This essay presents a case study of Online retailer Barnesandnoble.com. Its current situation is outlined. Threats, opportunities and alternatives are identified. Continuing emphasis on convergence between online retailing and 'bricks and mortar' retailing, with a continued, increased emphasis on the 18-34 target market is recommended. 5 pgs. Bibliography lists 9 sources.
Pages: 5
Bibliography: 9 source(s) listed
Filename: 9245 Ebusiness Barnes Noble.doc
Price: 44.75
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