This nine-page paper discusses the strategic position of Giuseppe's Original Sausage Company and the marketing techniques adopted by the founder Joe Cotrone. The company has been very successful in introducing various varieties of sausages in the Memphis area, which were hitherto unknown. 9 pgs. Bibliography lists 5 sources.
Pages: 9
Bibliography: 5 source(s) listed
Filename: 7168 Giuseppe's Sausage Company.doc
Price: 80.55
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