This paper considers how marketing research contributes to the development of strategy and marketing tactics, as revealed in an article by Mitsuru Kodama called "Strategic innovation in traditional big business: case studies of two Japanese companies," noting how these companies develop strategy and tactics on the basis of paradoxes which managers create to learn new methods.
Pages: 4
Bibliography: 3 source(s) listed
Filename: 21741
Price: 35.80
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