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Marketing Communication. This two-page senior level paper examines the role effective marketing communication can play in corporations today. Marketing communication skills are essential during sales promotion campaigns. For this reason many corporations have developed the Integrated Marketing Communication programs which help in providing essential guidelines to all employees as to how marketing procedures should be carried out. 2 pgs. Bibliography list 3 sources. Pages: 2 Bibliography: 3 source(s) listed Filename: 9480 Marketing Communication.doc Price: 17.90

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