With society more health conscience then ever, it’s somewhat startling to realize that the cigarette industry is still booming.
’A cigarette,’ the old saying goes, ‘is a pinch of baccy wrapped in paper with a fire at one end and a fool at the other.’ (…) The world has kindly provided a constantly swelling number of fools, and a handful of companies have grown fantastically wealthy just by putting that demographic at the center of their business plan. (Lewis)
How do they do it? How does an industry that is not only continually under attack by health officials, public organizations, and governments continue to make a profit? By examining the macro and microenvironments, which affect the industry, one can better understand how they’ve survived and what their long-term prospects are.
Pages: 3
Bibliography: 3 source(s) listed
Filename: 20656 marketing cigarette industry.doc
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