This paper reports on an interview with a marketing manager on marketing strategies, especially e-strategies as used in his company, and he notes how he learned from his time at Federal Express and has adopted ideas developed during that period to the needs of his current company while also expanding the use of the Internet and World Wide Web to learn more about the consumer and out it to use.
Pages: 8
Bibliography: 6 source(s) listed
Filename: 20709
Price: 71.60
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