This paper looks at the basic theory of marketing strategy, the marketing approaches to various sports, the specific marketing approach taken by the N.B.A. (National Basketball Association), its effectiveness, how it can be improved or changed and its future. 5 pgs. 11 f/c. 7b.
Pages: 5
Bibliography: 7 source(s) listed
Filename: 2673 Marketing the NBA.doc
Price: 44.75
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