Marketing Research: An Exploration of Autotrader.com
This paper identifies themes in Autotrader.com, a used car classified ad service on the Internet. This company has a successful marketing approach in targeting the appropriate environment and consumer demographics. However, the company is highly "slick" in terms of its services and the sales push provided to potential customers, and this discourages use.
Pages: 10
Bibliography: 6 source(s) listed
Filename: 21538
Price: 89.50
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