What does it take to succeed in the highly competitive world of winemaking? If the success of the various Mondavi labels tells us anything, it is that vintners have to appeal to two different groups of wine drinkers: Those who know a fair amount about wine and not only appreciate good wine but are looking for a fairly traditional taste (a Cabernet that tastes like a Cabernet, for example) and a larger body of wine drinkers that doesn’t really know or care a great deal about the history and traditions of winemaking but just wants something that tastes pretty good
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Filename: 16855 mondavi wine strategy.doc
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