This paper examines pricing strategies, specifically competition-based pricing and customer-based pricing, suggesting that customer-based pricing is better and showing how it is used to include a number of elements customers see as adding value to their purchases and so deciding the customer to make a purchase, showing that different values are important to different customers.
Pages: 18
Bibliography: 18 source(s) listed
Filename: 16367 pricing strategies customer.doc
Price: 161.10
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