This paper reports on a service encounter using Walgreen's as the store to test how well customer serice is followed in the store's service marketing, indicating the importance of service for a retail establishment and the way many businesses today do not give a high priority to service, though doing so helps retain customers and creates an ongoing relationship.
Pages: 4
Bibliography: 4 source(s) listed
Filename: 16971 Retail Service Encounter.doc
Price: 35.80
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