Wristwatches, Pricing, and the Global Economy: Investigating Modern Dynamic Market Strategies.
This paper investigates the economic forces of the wristwatch in the global market, in respect to the various aspects of global pricing strategies and how these strategies can be applied to the wristwatch. Arguably, the best example for investigating global pricing in wristwatches is the industry leader Swatch, which has become an established brand name worldwide. Indeed, through examining popular brand names such as Swatch, it becomes apparent that pricing strategies do indeed provide a market advantage in a global economy. 40 pgs. Bibliography lists 12 sources.
Pages: 40
Bibliography: 12 source(s) listed
Filename: 10379 Wristwatches Pricing Strategy.doc
Price: 358.00
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