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Krispy Kreme: Canadian Market Entry.

This paper examines Krispy Kreme donuts entry into the Canadian market in 2001. Specifically, it analyzes their marketing including market segmentation and their marketing program. 4 pgs. Bibliography lists 18 sources.

  • Pages: 4
  • Bibliography: 18 source(s) listed
  • Filename: 10754 Krispy Kreme Entry.doc
  • Price: 35.80


 

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