Proposal for Thesis Paper: Advertising as Surrogate Parents to Children
This paper examines the role of "branding" in respect to children. The format of this paper is a foundation for a full-length thesis on the topic of how advertising instills values within children, and can therefore arguably be perceived as a surrogate parent. This paper addresses a brief examination of the literature on how branding occurs and the impact it has.
Pages: 7
Bibliography: 10 source(s) listed
Filename: 16448 children branding advertising.doc
Price: 62.65
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