This paper compares Hollywood marketing strategy and European film marketing strategies. This paper details how Hollywood has tried to shape and define value and ideology through their movies. The American strategy has been to create fantasy and wipe out historical memory. The European strategy has been to construct history, culture and nostalgia in fixed reality. 11 pgs. 14 f/c. 6b.
Pages: 11
Bibliography: 6 source(s) listed
Filename: 2267 Hollywood Construction History.doc
Price: 98.45
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