Cable Network Programming: A Comparison of FX and The WB as Competing Groups.
This is a study of the FX and WB cable networks, concentrating on their programming content, demographics, and advertisers. The paper uses the networks as an example of Michael Porter's theory of competitiveness as well as including a general review of television content and advertising principles, and an extensive examination of the relationship between these two factors in the competitiveness model. 11 pgs. Bibliography lists 4 sources.
Pages: 11
Bibliography: 4 source(s) listed
Filename: 9153 Cable Network Programming.doc
Price: 98.45
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