Fiske, J "The Jeaning of America" Understanding Popular Culture 1989 Unwin Hyman Inc: 1989, pp. 1-21.
Remarkably, Fiske reports that 118 of 125 of one of his classes were once dressed in jeans. He also points out that their physical attributes, their functionality, is a precondition of popularity but not a complete explanation. Popularity, indeed iconographic status, in the world of popular culture has far more to do with image and perception-marketing-than it does with physical reality.
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Filename: 18730 Understanding Popular Culture.doc
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