This paper examines Malcolm Gladwell's book, The Tipping Point, as it asserts that unexpected and sudden behavior can all be predicted and can be manipulated. It observes that previous studies refuted the absolute accuracy of the tipping point hypothesis and uses a 1995 study on the hypothesis as tested against demographic shifts in racially diverse neighborhoods. 8 pgs. Bibliography lists 2 sources.
Pages: 8
Bibliography: 2 source(s) listed
Filename: 9230 The Tipping Point.doc
Price: 71.60
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